Welcome to RFI Global’s Banking Uncovered - the podcast that goes behind the industry PR, the media spin, the product awards and the investor reports to look at what’s really going on in the industry. Using customer data we focus on how are customers behaving, how behaviour is changing and how institutions are reacting to new customer needs. At the same time as the rapid development and enhancement of data capability, the impact of generative AI and the emergence of stronger fintech propositions, traditional banks have invested heavily in their digital capabilities. As the industry stalwarts, challengers and fintechs continue to compete in this new digital and physical world, we bring together divergent opinions and viewpoints. Talking to CEOs, founders, global experts and leaders in banks, payments, fintechs and challengers spanning the globe, we ask the big questions facing the industry. In depth interviews and panel discussions, combined with RFIs global customer data lake will ask: · What are evolving needs of customers and what are the key trends? · What are the next innovations that will meet these? · Which players are responding to new and emerging customer needs and what propositions are working? · Are new and upcoming regulations going to impact the market and how?
Episodes
Wednesday Aug 29, 2018
Episode 31 - Driving your mobile strategy - what success looks like to consumers
Wednesday Aug 29, 2018
Wednesday Aug 29, 2018
This week’s episode focuses on mobile banking strategy and what success looks like to consumers. Cyrielle Chiron, Managing Director for North & Latin America at RFi Group explains the drivers behind mobile banking satisfaction, the most commonly performed tasks for mobile banking, key consumer frustrations and how to overcome them to drive engagement and usage.
The Global Digital Banker is an insight-backed podcast series focused on key trends, market insights, thought leadership and best practice within the fast growing and dynamic world of digital banking.
www.globaldigitalbanker.com
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