Welcome to RFI Global’s Banking Uncovered - the podcast that goes behind the industry PR, the media spin, the product awards and the investor reports to look at what’s really going on in the industry. Using customer data we focus on how are customers behaving, how behaviour is changing and how institutions are reacting to new customer needs. At the same time as the rapid development and enhancement of data capability, the impact of generative AI and the emergence of stronger fintech propositions, traditional banks have invested heavily in their digital capabilities. As the industry stalwarts, challengers and fintechs continue to compete in this new digital and physical world, we bring together divergent opinions and viewpoints. Talking to CEOs, founders, global experts and leaders in banks, payments, fintechs and challengers spanning the globe, we ask the big questions facing the industry. In depth interviews and panel discussions, combined with RFIs global customer data lake will ask: · What are evolving needs of customers and what are the key trends? · What are the next innovations that will meet these? · Which players are responding to new and emerging customer needs and what propositions are working? · Are new and upcoming regulations going to impact the market and how?
Episodes
Wednesday May 16, 2018
Episode 13 - The profitability to banks for payments within messaging apps
Wednesday May 16, 2018
Wednesday May 16, 2018
This episode focuses on the profitability to banks for payments within messaging apps, overcoming barriers to digital usage and how companies can encourage new habits for consumers to drive digital engagement.
Our guests include Marieke Flament, Chief Marketing Officer at Circle, Dr Matthew Macdougall, President, Australia China Daigou Association and Charles Green, CEO at RFi Group
Marieke Flament discusses how they are leveraging new technologies to change payments transactions, their approach to altering the perception of money from a user perspective and how Circle are creating new behaviours for consumers to move beyond traditional payments solutions.
Dr. Matthew McDougall explains how to build consumer trust for payments within messaging apps, shares case studies from Asia and the changing perceptions of money from a user perspective.
Charles Green, CEO at RFi Group shares his insights on the future of digital payments, the challenges and barriers to future uptake and how digital payment customers are going to be the key to driving bank profitability in the future.
The Global Digital Banker is an insight-backed podcast series focused on key trends, market insights, thought leadership and best practice within the fast growing and dynamic world of digital banking.
www.globaldigitalbanker.com
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